Dear CelloFriends,

Our year-end fund drive is nearly over. And the first thing I want to say is:

Thank you for your support

Your generosity during this season of giving helps tremendously as we work to build and enrich the global cello community and offer the highest level of online musical instruction and advice from renowned cellists and teachers.

I’m overwhelmed by the support the CelloBello community has shown over the past few weeks. If you’re among those who has already given this year—a deep and sincere thank you from all of us on our little team.

If you’ve already given, you understand why your support matters. Today I want to talk to you about what underlies all the other messages we’ve sent, and what’s most important to me, personally:

When I started CelloBello seven years ago, in my late 60s, it was an exciting experiment to explore different ways that the technology of the internet could extend the reach of conservatory-level cello instruction.

My dream, always, was that the site could bring together cellists the world over, at every stratum of ability and economic status. I hoped to foster stimulating exchanges around musical and technical approaches that would provide encouragement, inspiration, and enrichment previously reserved for only the best (and most affluent) musicians.

This was simply a new way to pay forward the education I received. I was blessed in my early cello years to have studied with the greatest: Casals, Greenhouse, Piatigorsky, Rose, and Starker, and I feel a true responsibility to pass along as much as I can of their insights, knowledge, and traditions.

In the course of my own career, I’ve also continued to learn from doctors, dancers, other instrumentalists, and experts in yoga, sports, and martial arts. I’ve spent 50 years fascinated by the physical, emotional, intellectual, and intuitive interactions of what we do, and I believe I have some unique insights to pass on.

While it may sound hokey, I also feel that with so much tragic division in the world, it’s important that we each seize our opportunities to bring people together to enjoy commonalities while celebrating diversity. I believe CelloBello does this. We encourage discussion regarding different viewpoints on playing and teaching, and embrace cultural and generational differences, all under the umbrella of a common love and interest for music and the cello. For me, this communal, unifying element is very real, and has been a tremendous motivation.

I believe we’ve achieved what we set out to do. I’m proud of what CelloBello has become, and indebted to the hundreds of cellists who have supported us with their time, money, and expertise. I also believe in CelloBello’s future, and am deeply committed to ensuring its long-term stability and success.

As you know, tax deductible contributions to CelloBello are currently made through our partners at Fractured Atlas. One of our big goals this year is to obtain 501(c)(3) nonprofit status. Your gift today will help us grow from a scrappy startup into a vibrant young nonprofit organization. With a solid financial foundation, we can welcome new board members who have nonprofit expertise and a passion for our mission, and further develop our organizational capacity in program development, fundraising, and outreach.

We’ve told you about some of the new cello content your gift will make possible. We’ve told you about Nancy and Richard Lubin’s generous triple-matching gift. You are surely aware that Sunday 12/31 is your last chance to make a tax-deductible donation in 2017.

These are all fine reasons to donate to CelloBello, and we hope you find them compelling.

But for me, the most important message I want to leave you with is this:

The CelloBello community is an important chapter in a continuous legacy of learning and love. Your support today keeps that legacy alive.

Thank you so much.

Sincerely,

 

 

PAUL KATZ
CelloBello Founder and Artistic Director